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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butter” an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

Chiara Castellana

Project Title:

Airbag

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Rating: 4.5/5 (85 votes cast)

Categories: Accessories design, shoulder bag,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Project presentation: airBAG presentation.pdf

AirBAG is adaptive and elegant, sporty and comfortable: the kind of bag you’d want to wear every day all day.
Adaptive: from the morning to the evening its big capacity and easy organization of the inside make it perfect for everyday activities.
Elegant: one style for every style, a minimal look made of catchy materials (inflatable see-through vinyl and buckram fabric) and refined finishes (side opening golden zip and golden chain)

Sporty: water and stain resistant, interchangeable strap, detachable arm pocket for your Ipod when you keep fit.
Comfortable: soft and safe, front side zip always remembers you to close your bag. Inflatable material protects your electronic devices and your lunch!

Airbag, 4.5 out of 5 based on 85 ratings

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