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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

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Rating: 3.0/5 (3 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Blue Twisting Wheels, Yellow Eclectic Stuff and Red Crossing Streets. can wear it on your back and front, as well carry it in your hands. ing. With strong girldes the bag can be attached to the framework of your bike safely, and with comfortable belts you other things you will need on your 24 hours trip. A special compartment for your Ipad can be flipped-over while carryenough divided space to storage your I-pad, laptop, cellphone, purse, waterbottle, umbrella, chewing gum, keys, and all makes the perfect accessory to carry your belongings on your everyday journey, with or without your bike.

It contains your health and for the environment. All these important benefits are translated into this bag design and therefore it out at night. It‘s an easy and flexible way to transport yourself from one place to another. Besides it’s very good for

People in metropolitan cities rely on their bikes every day for going to their work, school, friends and even for going Currently, bikes have an enormous social and sustainable factor.but these events will gain popularity and will be discovered by many more fashionable people in other global cities. all over the world. In London the ‘Tweed Run events’ are already existing some years for a small group of trendsetters this movement there is a specific urban lifestyle.

The huge interest for fixed gear and racing bikes is an ongoing trend horseriding was one of the most important ways of transportation. Nowadays people ride bikes instead, and related to The inspiration for this versatile bag design are old saddle bags carried by cowboys and their horses. Long time ago

Bag in Town the Dutch way, 3.0 out of 5 based on 3 ratings

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