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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

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Rating: 4.3/5 (6 votes cast)

Categories: Accessories design, Fashion Design,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

The perfect bag which sodisfy all daily needs should show personality and fit every occasion : from ordinary to special events.A fusion of sporty traits with elegant lines is the best way to carry an explosive creativity contained in such indispensable and loved object as a bag .

Creativity on your shoulders, 4.3 out of 5 based on 6 ratings

3 Responses to “Creativity on your shoulders”

  1. Anna Lamnari says:

    I love this bag’s simple elegance and functionality. Often “less is more”, as is evident in this design. It is versatile and will go well with just about any outfit. Important, as many of us try to simplify our lives, isn’t it?

  2. SAMIR LAMNARI says:

    The design of this bag is simple and attractive to peopple of all ages since it can be used for a variety of activities: such as carrying books, magazines, a couple of small clothing items and sunglasses, cellphone, Ipad, keys. It can be used for daily activities: college, short hikes and also going out at night with some friends to have fun and show of with this cute multipurpose bag.

  3. Berg says:

    I really liked all projects , especially bags that have backpack inside as a motive. A lot creativity indeed !

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