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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

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Rating: 4.6/5 (436 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Life in town doesnt only mean daily rushes. Its also connected with being ready for all occasions anytime and anywhere. Being practical doesnt mean that we have to lose our sense of aesthetic. Starting from here, we cant deny that fashion has always had an important place in our lives. But should we give up being fashionable to be casual.

All we need is a product that we sincerely connect with;

BAGS!

Here we go;

My project is called Day&Night. All the products are designed to be practical and fashionable in any case with the magic of leather and fabric. Fabric represents flexibility in our casual, daily lives and leather is glamour, fashion which represents night. In my project the perfect combination with fabric and leather is an ultimate item to carry next to us all day long without any doubt. With just one move this hybrid bag will make a transition between day and night. To be ready for all occasions here is Day&Night, Bag in Town project.

Day&Night, 4.6 out of 5 based on 436 ratings

54 Responses to “Day&Night”

  1. Pamir Yanık says:

    As a teenage man, I loved the bags that she designed they are suitable either for day and the night.

  2. a GREAT PROJECT !!! something that everyone needs!!

  3. great concept !! love the bags!!something that everyone needs!

  4. SERKAN ALADAĞ says:

    İt’s a good project.

  5. Mel. says:

    I love this concept so much!
    Something everyone can use!
    Great job!

  6. ipek akyurt says:

    great idea ! it’s a very creative project. Congratulations and good luck :)

  7. Meltem K. says:

    The project that she made is awesome ! The idea behind this concept is great ! I hope you will succeed for your further futur ;) Like everyone said this is what everyone needs from time to time !

  8. nina says:

    love it!! i would gladly pay a high price for this, best bag eastpak would have ever made. great concept zeynep!

  9. Lara Hekimoglu says:

    These bags are really suitable for different times of the day. You really don’t need to change your bag if you go out at night. The idea and the concept are really deliberative. Love it!

  10. Clara B. says:

    The colors on this project are very nice, and I quite enjoy the way the pockets/texure are used! “Day&Night” Is truly a project that is worth the work, and the result is just amazing! Although the use of leather is quite strange, it’s really original! Something I’d love to own!

  11. kim says:

    I love the idea behind it. I would definitely buy it. also nice combination with the leather and fabric

  12. Heleen Declercq says:

    Wow, this is great! Nice project! I hope i can buy this soon!!

  13. Gilles Claes says:

    AWESOME ! This is the bag that everyone should have ! I love it !

  14. Michiel says:

    I really love this bag! I would definitely buy it!

  15. Maria says:

    seem like so lovely useful and so stylish. Hello smart bags (:

  16. Lieselot says:

    Good work and very interesting vieuw on new bags ! Good luck !

  17. Wouter-Jan says:

    A very original design, a little bit futuristic but the vintage (leather) touch makes it really fashionable I think. Both functional and good looking; just everything you expect from a bag! Nice work. I just hope she can keep it afordable, in that case she has her first customer already!

  18. Diederik Baeck says:

    The project is a great concept and I’m sure of its succes. The combination of both fashion and the practical part on one side and both day & night on the other is an amazing initiative.

  19. Dani says:

    Looks awesome!

  20. guilhermewk says:

    the concept/sketches looks amazing!
    i’d actually love to see a final product of this one!

  21. Ahu Ceren Emre says:

    Its a fashionable concept that she made with the original Eastpak and also with her own designed bags. I really like the leather and fabric details. I would like to buy one!

  22. Holla Backman says:

    pretty awesome stuff! :P I’d wait in front of the store for them to come out!!

  23. Ecem İncikli says:

    Perfect!! Loved them!!

  24. April says:

    Amazing! i love it so unique

  25. han says:

    Super concept!! I would really buy this when it hits the stores, hope it comes out soon.

  26. Zihi says:

    Whow, this is incredible! Never seen a bag like this, it would make a complete new generation of bags and the use for it.

  27. Duygu Vatan says:

    a creative and handy project with the effect of art!

  28. Vanessa says:

    I like it ….. sold.

  29. Nicole says:

    I think you already found a winner. Stop looking.

  30. Stacey says:

    Beautiful. Love your bags.

  31. Tuna Isik says:

    I like it..it’s nice to be both fashionable and practical!

  32. Metin Saray says:

    Great idea combined with great materials!

  33. selay karasu says:

    I’d definetly buy it.

  34. buyukbaskan says:

    OMG GOOD BAG

  35. semiha boyan says:

    I like it

  36. Dries Van Gelder says:

    Looks Awesome !

  37. semiha boyan says:

    great concept !! love the bags!!something that everyone needs

  38. Zeynep,

    I love the bags! :) Two thumbs up! :) I would definitely buy it when it becomes available!

  39. gökhan göktaş says:

    ı lıke ıt

  40. gökhan göktaş says:

    very nıce proje

  41. nukhet yavuz göktaş says:

    I loved the super fantastic süperrr

  42. ayperi says:

    perfect

  43. İlker CENGİZ says:

    Absolutely it’s the most beatiful bag which I’ve ever seen ,good project,congragulations and good luck.

  44. sertacarslan says:

    It is awesome!!!

  45. gokans says:

    precious

  46. İlker CENGİZ says:

    Excellent design,I applaud the design and intelligent designer…

  47. ahmetboyan says:

    good project

  48. Gönül Topal says:

    Perfect..! I like it…

  49. Perfect..! I like it…

  50. Ilgın Akgöz says:

    It’s a great idea. I like this project

  51. Nazife Akgöz says:

    it’s really good job!

  52. Banu says:

    Like !!!

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