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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butter” an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

Ana Margarita Jimenez

Project Title:

Eastpak Allight

VN:F [1.9.13_1145]
Rating: 4.7/5 (458 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

EASTPAK AllLight will let you pack ALL the stuff you need, without the hassle of carrying everything all day- because each AllLight Pack can be attached/detached as your day progresses! In the morning, put your AllLight Gym Pack in the locker, store your AllLight Water & Snack Pack in the office pantry, leave your AllLight Laptop Pack in your office cube, and you’re left with your

AllLight messenger Day Pack! At the end of the day, put them all together again, and all your day’s needs become AllLight! Alright!!! :)

Eastpak Allight , 4.7 out of 5 based on 458 ratings

25 Responses to “Eastpak Allight”

  1. Carol Figueroa says:
    July 2, 2012 at 6:47 am

    great great write up!

  2. Patricia Bermudez says:
    July 2, 2012 at 4:38 pm

    AllLight Alright! hahaha Nice Anaj! :)

  3. Rose Paner says:
    July 3, 2012 at 2:20 pm

    Well done Ana

  4. Isabel Aspillera says:
    July 3, 2012 at 6:33 pm

    A darn super product, well done Ana!

  5. nume hollero says:
    July 5, 2012 at 3:04 pm

    cool and creative!

  6. Michiko Soriano says:
    July 6, 2012 at 3:49 pm

    I really like the concept! :) just what i need

  7. BUTCH GARCIA says:
    July 9, 2012 at 4:06 pm

    THIS IS SO COOL !!!

  8. evan mendoza says:
    July 9, 2012 at 7:14 pm

    Nice Design!!!!!

  9. Carlos Lazo says:
    July 10, 2012 at 1:33 am

    Let’s go!!

  10. Maggie Magdangal says:
    July 11, 2012 at 6:47 pm

    Awesome anaj!! AllLight alright!

  11. Cas Sarmiento says:
    July 11, 2012 at 9:11 pm

    I’m ready to buy one of these for sure!

  12. Cynthia Alcantara says:
    July 13, 2012 at 7:25 am

    this is very innovative!

  13. Minette Cruz-Soriano says:
    July 14, 2012 at 2:01 pm

    This is so practical…galing, galing! Where can we buy this?

  14. Ged Payno says:
    July 15, 2012 at 4:23 am

    I like it, just what a person like me needs!

  15. Jono de Rivera says:
    July 15, 2012 at 8:32 am

    2 thumbs up. 2 stars! hahaha kidding. go Anaj!

  16. ray paragas fernandez says:
    July 15, 2012 at 10:40 am

    great!!!

  17. KM Liberato says:
    July 15, 2012 at 11:54 am

    This is so innovative. I am sure I can use this everyday instead of bringing so many bags. Love it! :)

  18. KM Liberato says:
    July 15, 2012 at 1:49 pm

    This is an awesome idea. It reduces the hassle of having to bring lots of bags in one day. Especially during commute. :)

  19. dino romero says:
    July 15, 2012 at 3:44 pm

    I REALLY like the modular pack idea. Been looking for something like this for a while now.

    I want one now!

  20. Pom N. says:
    July 15, 2012 at 3:59 pm

    Done :)

  21. Ramon N. says:
    July 15, 2012 at 4:07 pm

    Voted :)

  22. Mimi Caganap says:
    July 15, 2012 at 4:24 pm

    Great concept! Very functional. When will you start accepting orders?

  23. Fely Del Rosario says:
    July 16, 2012 at 7:00 am

    Great product with a cool name! Good luck!

  24. Lee Briones says:
    July 17, 2012 at 6:42 am

    Functional is beautiful….go go go Ana!

  25. Nikki Serquina says:
    July 18, 2012 at 2:18 am

    A smartbag.

    Good one, AnaJ!

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