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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butter” an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

Hugo Cardin

Project Title:

Kraft

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Rating: 4.7/5 (19 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Project presentation: CARDIN_KR4FT_light.pdf

Urbanity is mobility.
Since one cannot carry with him all of his belongings, at least he can expect from a world renowned brand like Eastpak some serious proposals of gears to face everyday urban life.

KR4FT design is all about what brought the brand at the forefront of both style and function. Outside a distinct style for a weatherproof backpack, inside a roomy-but-handy container, KR4FT also propose a shape shifting feature that increase its diversity of use.
Highly durable but flexible, it is crafted to become a lifestyle essential.

Kraft, 4.7 out of 5 based on 19 ratings

5 Responses to “Kraft”

  1. ernesto gualtieri says:
    July 12, 2012 at 10:48 am

    progetto molto interessante

  2. Maude says:
    July 12, 2012 at 12:11 pm

    Simplicity of shape, versatility of use, minimalist style, I would love to have one !

  3. Luca says:
    July 15, 2012 at 3:18 am

    Bravo !
    Bella idéa e rappresentazione!!!!!
    +++

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