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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butter” an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

http://www.youtube.com/watch?v=ZxyNOtxcg1o&feature=youtu.be

Federica Ghinoi

Project Title:

Pack to the Future

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Rating: 4.5/5 (215 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

The project is designed to adapt to all situations that can happen in 24 hours in the city.
Opening the side zips you can rotate one side of the backpack and turn it into a waterproof version.

The lower part of the backpack is covered with rubber. This confers resistance, waterproofing and interior protection.
The internal divider. The side zip divides backpack in two compartments: one for personal items and another padded, designed to fit notebooks and tablets.

Laptop compartment with padding that allow for complete protection.
When you turn one side of the backpack the coating (green) is completely waterproof.
The height of the backpack is variable, depending on the amount of objects in its interior.

Pack to the Future, 4.5 out of 5 based on 215 ratings

3 Responses to “Pack to the Future”

  1. alicade says:
    June 22, 2012 at 1:48 pm

    so nice !

  2. Jason says:
    November 20, 2012 at 3:08 pm

    I want this shit. Now. Shut up and take my money!

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