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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

http://www.youtube.com/watch?v=DpDReH6xi6Y
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Rating: 4.2/5 (31 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Project presentation: rollerbag_bjres-email.pdf

It is a ROLLER BAG, designed as a means of promoting a product line “urban”. It was designed from an ecological textile material, devoid of rigid components and an adjustable fastener system which allows different configurations when carry it.

While this product belongs to a line of disposable packaging, its material, formal and programme versatility is included within the field of innovation, offering a strategic and pragmatic solution for future uses and practices.

This project was conducted jointly by the architects: Nicolás Canales, Carlos Morales y Fernando Ocampo

Roller Bag, 4.2 out of 5 based on 31 ratings

3 Responses to “Roller Bag”

  1. I love the way it looks like a sleeping bag.. would be easy to attach to larger travel packs etc..

  2. MAURICIO says:

    Es muy bonita tu mochila pero que se puede cargar en ella?

    • Fernando Ocampo says:

      Hola Mauricio. Gracias por el comentario!
      En ella puedes guardar guardar muchas cosas dependiendo de tus actividades diarias. Ropa, artículos escolares, dispositivos electrónicos, etc. De eso depende la forma final. Al interior, el bolso tiene compartimentos que te permiten organizar todo de mejor manera.. Saludos!

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