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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

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Rating: 4.4/5 (65 votes cast)

Categories: Accessories design, handbag,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

“Sow bug” is designed to give you a joyful use experience whenever you use it. It is fun, comfortable, adaptable and elegant supported with ergonomic design.

Need to carry your lunch to work, need a good looking elegant bag for the evening, need to bike home, or carry gym clothes? You only need to turn your “Sow bug” in a backpack that fits perfectly ergonomically to your body.

It is easy to convert you “Sow bug” backpack because each section is divided by small and powerful magnets.

I am looking forward to get one, and you?

Sow bug bag, 4.4 out of 5 based on 65 ratings

3 Responses to “Sow bug bag”

  1. SOW BUG

    Tenemos que pensar en una mochila que nos pueda acompañar todo el día, que sea cómoda y que se adapte totalmente a la vida urbana….

    Con estas características nace el nuevo concepto de mochila “Sow bug”, divertida, confortable, adaptable, elegante, ergonómica, y de diseño innovador.

    La mochila se parte parcialmente por la mitad, y se convierte en una bolsa para llevar la comida al trabajo, o en un elegante bolso de diseño por la noche… ¿necesitas volver en bicicleta a casa? ¿Necesitas una bolsa para llevar la ropa del gimnasio? No te preocupes, convierte tu “Sow bug” en una confortable mochila que se adapta de forma ergonómica a tu espalda.

    La mochila “Sow bug” es fácil de transformar debido a que sus puntos de unión están enganchados con pequeños y potentes imanes.

    Yo ya estoy deseando tener una, y tu?

  2. IrvinCG says:

    WOW!

    Smart idea, simple concept and well-thought-out design. I don’t want tons of bags at home anymore, and this could be a great solution.

    Good luck Ignacio!

  3. Sandra Edith Saavedra says:

    Wow… I love it!! Sow Bug bag is awesome!!!! That´s a great idea!, This is an amazing design and perfect for any time!! I will be so happy if i have it!!! :)

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