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EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butter” an international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

Maria Alyssa Martinez

Project Title:

The Blogger Bag

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Rating: 4.1/5 (11 votes cast)

Categories: Accessories design, shoulder bag,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Bloggers are the hottest thing right now. You can see them also everywhere, from exclusive invite-only events to the streets, you will see a professional or newbie blogger taking photos or notes to blog later. That is why they are my inspiration for this bag.

The Blogger Bag is stylish and lightweight so bloggers can bring it anywhere. It can be a shoulder or body bag with the help of a removable and adjustable strap. It is also padded and waterproof to protect the essential blogger equipment aka a camera and a tablet. Plus it also have extra pockets on each side for other personal belongings.

A DSLR Camera and Tablet or a 13-inch Laptop can both fit in this bag.

Your not a blogger? NO PROBLEM! As long as you have a camera, tablet or a small laptop this bag is for you! Plus, the foam in the middle of the bag is removable to be able to store other stuff.

These bags can be produce in different colors and fun prints using Polymide fabric. And for eco-friendly people, this bag can be produce to limited amount using an innovative Water Hyacinth Leather.

The Blogger Bag, 4.1 out of 5 based on 11 ratings

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