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    Award to win

EASTPAK AND IED ANNOUNCE THE WINNER OF THE BAG IN TOWN COMPETITION AND THE WINNER IS........
Chiara Castellana, from Italy, is the winner of the Grand Prize of  € 5,000 with the bag project “AW2B” of the design competition Bag in Town sponsored by EASTPAK in collaboration with Istituto Europeo di Design.

The winning project was subjected to public scrutiny from 19th the 30th November 2012 and received 15,839 votes followed by Elizabeth Hernandez Medina (Mexico) 10,043, Iane de Souza Machado (Brazil) 5,599, Fernando Ocampo (Chile) 2,508, Ana Margarita Jimenez (Philippines) 1,730 and Federica Ghinoi (Italy) 1,292.

The six selected designers participated in a unique experience at the IED Creative Factory in Madrid and Venice where they received expert guidance from EASTPAK product and marketing managers and IED design management specialists with the goal of manufacturing a prototype of each design and transforming their respective projects into reality.

EASTPAK will present the 6 final Bag in Town projects at the “Bread & Butteran international trade fair for Street and Urban Wear, in Berlin from 15th to 17th January 2013 . EASTPAK has the option to realize products deriving from the 6 Projects. Stay tuned for future updates!

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Rating: 2.6/5 (5 votes cast)

Categories: Accessories design, backpacks,

Selected for: Creative Factory participation, Bag in Town - a bag for 24 hours.

Today what is valued most is the versatility of the products, the market changes every day and consumers become increasingly demanding, but in return appreciate what you know, it’s familiar face the vagaries of the market so this project is based on innovation, but not as the conception of something new, breaking with convention, but with the use of familiar concepts with a new backpack orden.asi the solicion constitutes a simple and easy to use to more than a situation with a formal constitution cognitive known.

Two in one, 2.6 out of 5 based on 5 ratings

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